One year ago, FREQ existed only as a vision in my mind.
An idea. A feeling. A frequency.
Today, it’s a globally read magazine featuring iconic women, visionary founders, creatives, artists and industry leaders––but what most people don’t see is the frequency behind the creation of it all.
In this episode, I’m talking about:
– the power of brand positioning and knowing exactly who you are for
why strong brands feel unmistakable
– my gift for seeing the future potential in people and brands before they fully see it themselves
– how my years in coaching evolved into elevating visionary women through media, storytelling and identity
– the difference between building a business and building a category-defining brand
– balancing the huge long-term vision with obsessive attention to detail
intuition, frequency and creative leadership
– staying in your lane and protecting your vision from outside noise
– why most success is really just failing, refining and continuing anyway
FREQ has never been created strategically first. It’s always been frequency first. And I think that’s exactly why women feel it.
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New episodes every week. Thank you for listening.
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